Research- Fonts + Colors
1/16
Hello Blog! For me this is a personal record two blog posts in one day!! Today, I will be researching and exploring different fonts and colors found in my top two genre, fashion and fitness. I will also be trying to understand why they do what they do and figure out what their motivate is for using certain fonts and colors. As I discussed in my first post, the design elements and color palette chosen for an issue is extremely important. It evokes the readers emotions, choosing the correct colors early on in your development phase can set you up for success. Using welcoming and warm colors can guide the reader into picking up for magazine and creating an engaging cover. This enhances experience a good platte creates a better mood and more of a professional and cohesive experience.
Although color plays a huge role in customer attraction, typography may top it. Choosing the correct font for your magazine is crucial, it directly impacts the readability and sets the mood for the magazine. It guides the reader with visual hierarchy and enhances professionalism. To choose the right font you must make sure it aligns with the message you are trying to convey to your audience. Choosing the wrong font and colors can send an unlikeable message to your readers, making them unattracted to your cover.
Fitness Designs
Fitness magazines typically choose fonts that convey the themes of strength and energy. Fonts chosen for fitness magazines align with the themes of importance, these covers will usually use a modern sans serif font. These fonts are commonly associated with feelings fresh and recharged. Next ensuring the readability, because magazines are so text heavy, you need to choose a font that can be easily read so that readers can quickly skim through workout routines and healthy tricks. "When selecting which are the most suitable fonts for the health and fitness industry, several key points should be kept in mind. While each one zwill possess unique styling, overall they should be bold, clean and confident. Fonts for gyms and fitness studios especially should pack and healthy, active punch. If you’re struggling to come up with a typeface or branding for a related business, you may want to start by aligning your design visually with those from major sporting or wellness brands – without copying their look, of course."
To successfully pick the best color for a fitness magazines have to get a general understanding of how colors play a psychological role on readers mind. For example, the color red and orange often create the vibe of passion or energy. This is why we commonly see a lot of magazine covers as red. The red is meant to hype up the reader and rise the energy getting them ready to workout. This is most commonly seen in bodybuilding and muscle and fitness. Next the color blue, it is meant to give off a calm and trustful vibe. We most commonly associated blue with tranquility, that is why magazines like yoga or mediation use a blue color platte.
When creating a fitness magazine, the cover feels very crowed with puffs and banners. They are strategic marketing used to grab readers attention. As we know, the target audience for fitness magazines are people who wants to get in shape, or stay in shape, regardless they want to work out. Readers often are looking for a solution to solve their problem. By putting 10 different puffs on a cover, the magazine increases the chance that one of them will hit a specific solution for the person walking past. Next is the value of money illusion by showing multiple workouts and recipes on the cover if makes the reader feel like they are getting TONS of info for one cheap price.
.
Fashion Designs
Fashion magazines typically chose to convey theme of luxury and authority. They commonly use elegant serif fonts to create a balanced and timeless looks. The use of these fonts are meant to be minimalistic so they do not distract from the photography, the minimalist approach creates a calm, confident look for high end magazines. They typically avoid loud fonts because clean simplicity suggests luxury and sophistication. Well doing my research I came across a super interesting general rule for fashion magazine designers, unlike fitness magazines designers tend to focus more on how well the font looks rather than its readability. It is also very common that they will stick to the same or very similar fonts rather than experimenting with typography.
Typically fashion magazines use restricted and elegant color platte to communicate the theme sophistication, they use muted colors and deep rich accent colors. The use of muted colors allows models and photography to stand out rather than competing with them, this creates a calm and polished look. Next fashion magazines like to use deep rich accent color like burgundy and navy they use these colors to create depth and drama because these colors are darker and less saturated, they enhance the page's subtly and draw attention to key elements like headlines or details. They often avoid bright colors to make sure the magazine does not come off as cheap or trendy, such colors can be distracting and compete with the photography.
Unlike fitness magazines, fashion magazines LOVE minimalistic covers, they do not use puffs and banners because it can make the covers come off as "busy". Clean covers feel classy and exclusive especially on higher end magazines their audience is drawn in by the brand and photography, not gimmicks. Adding puffs and banners would distract from the cover, luxury design is about letting the visuals and typography speak for themselves, a minimal cover conveys confidence.
SOURCES
No comments:
Post a Comment