Planning- Style Guide

 Planning- Style Guide

2/6

    Hello Blogggg, today I will be creating my style guide for my fitness lifestyle magazine. My last two entries have been about deciding what fonts and colors to use today. I will be finalizing everything. 

    

General 

    -No use of contractions, to ensure this magazine conveys a professional and sophisticated image, I will refrain from using contractions in all articles and headlines. 

-No use of modern-day slang, slang is deemed as improper, and to successfully maintain a professional image, I need to avoid it at all costs.

-Excessive use of passive voice using passive voice sentences makes them feel slow and unclear. Using the active voice creates energy and makes your articles easy to understand.

-Avoid filler words (like, super, etc), filler words weaken the point you are trying to make and come off as unprofessional. 

Overall Theme/Message 

    My overall theme for my magazine is beginner-friendly. I want my magazine to feel welcoming to all, no matter where you are in your fitness journey. I want to convey the message of inclusion and 'one stop shop.'  Fitness should not be intimidating. This magazine creates an environment where every reader regardless of their current ability, feels empowered to begin. By offering expert advice on nutrition, movement, and mindset, we act as a definitive guide for your entire journey. That is why I chose the name Total Fit. 

Colors and Fonts 

    I chose the color sky blue as my main theme color. I chose this because traditionally blue conveys a feeling of calm and tranquility, which alings perfect with my message. 

-Sky blue is the color of a clear morning. This visual connection reinforces your theme of a new beginning. It suggests clarity and a clean slate. Traditionally, blue establishes credibility, and once trust is built reader will be more likely to engage with the magazine. 

-Accent colors include stone and navy blue. 

-The font I use is called Akira. It is a font I found on dafont.com and plan to upload into InDesign. I chose it because it is a clean, readable font to portray the message of inclusion, high energy, and gender neutrality, making it visually pleasing and leaving a good impression on customers.  

Headlines/Puffs/Plugs

 -For my article masthead, I will be using Akira in the color sky blue. 

-All my headline with my left alinged at the top of my page. 

-All headlines will be layered behind the main photo, allowing the photographer to grab the reader's attention.

-All puffs or plugs will be in either Akria font or the font family of Akria wether that is a light or italics version. 

-All puffs or plugs will be in Sky blue or other complementary blue colors. 

Feature Article 

-Photos will be texted wrapped. 

-Drop Cap will be on the first letter of the article. 

-"" will be used on the page as visual elements, which will highlight the important message in the article or an inspirational quote. 

-Below is an example of this. 

                                                  

Table of Content

-  For my table of content Akira will be the headline font choice.

-A larger page number will be in the color sky blue. 

-Regular fonts will be a contrasting font.

-Regular fonts with info on the article will be directly under the larger fonts