Planning- Project Proposal

 Planning- Project Proposal 

2/20

Hello blog! Welcome to my project proposal! 

Introduction 

    Hello! My name is Thea Larragoite, and I am a senior this year. I will be working alone on this project and will be creating a fitness lifestyle magazine. 

Magzine Genre

    I have chosen to create a fitness lifestyle magazine because I love staying active and going to the gym, and I wanted to be able to display my love for exercise. I chose the subgenre lifestyle because it gives me more flexibility with my content. With the lifestyle genre, I can focus on other things instead of fitness, like the importance of sleep and dieting. I felt like the combination of these two genres allowed me to make my content more inclusive to everyone. 

Target Audience  

    My directed target audience will be young adults, ages 20-40. I want my magazine to be directed towards beginners. I really want to provide content for a range of different people in every step of their fitness journey. I chose the age gap 18-30 for two main reasons: one, I want to make sure they have a stable income and can keep consuming and engaging with my magazines; I also plan to promote my own fitness brand, equipment, and nutrition brand, so I need to make sure they can be able to afford my products.

Repersentation 

    My magazine is meant to represent a wide variety of people, different body types, and fitness levels. Instead of focusing on athletics, I wanted to cater my content towards gym beginners. I want to create the feeling of inclusion for all.     

Software/Hardware

    I plan on using a Canon T8i Camera with a 135mm lens for the candid photos. I will be using an app called Otter to record the interviews. For my editing software, I plan on using InDesign to create my final magazine.

Basic Plan for Magazine 

     In my magazine, I want to cover basic gym workouts to get my customers comfortable in the gym. I will include a 4-day gym workout, with each day being a different muscle group. For example, Monday will be back and biceps, Wednesday will be legs and glutes, Friday will be arms, and Sunday will be cardio and abs. I plan on giving them 4-6 different workouts on each day, with pictures to assist them.  I want to do my feature article on a new gym owner giving advice for gym beginners, as well as sharing their story of opening a brand new gym. 

      On my cover, I plan to play with typography. I want to cover to be engaging and fun. I will be picking a bold font and using the layering effect. I plan of capturing a a candid photo in the gym and will be using my subject to overlay the words. For my colors, I plan on using sky blue to promote a feeling of inclusivity and 'welcome'. 

b.